cronchick - hot pollos
MEANT TO SPICE YOU UP!
Cronchick - Hot Pollos are the hottest fried chicken and grilled sandwiches in town! Spicy or not so much they'll make your beak water!
We designed the brand starting from naming proposals and from there, the entire conceptualization for this fast food restaurant. We designed the logo, the mascot, the menu and social media graphics.
The menu
Meant to spice you up!
From grilled and spicy fried chicken sandwiches, to popcorn chicken and tenders, Cronchick got your flamin' needs covered.
el TIO croncho
The coolest uncle ever. He takes care of his nephews and nieces, makes sure they eat well, play their sports and do good in school.
1. The Brand & Concept
Cronchick - Hot Pollos is all about bold flavors, crispy textures, and a crave-worthy experience. Located in Tijuana, this spot specializes in grilled and fried chicken sandwiches, delivering a perfect balance of heat, crunch, and juiciness. The brand was built around the joy of biting into something crispy and satisfying, with a name that captures the sound and sensation of the ultimate chicken sandwich experience.
2. Logo & Visual Identity
The Cronchick logo is a fusion of playful energy and fiery attitude. With sharp, dynamic lettering and a touch of heat-infused character, the design embodies the brand’s crunchy, spicy, and flavorful personality. The typography and iconography take cues from street food culture, ensuring that the brand stands out as a go-to destination for chicken lovers looking for something bold and different.
3. Graphic System & Brand Expression
Cronchick’s branding is built around high-impact visuals, a vibrant color palette, and dynamic design elements that reflect the intensity of its flavors. Deep reds, warm yellows, and crispy golden hues create an irresistible visual identity, while bold graphics and textured backgrounds mimic the crunch of a perfectly fried chicken sandwich. From packaging to social media, the brand’s personality is loud, fun, and unapologetically delicious.
4. Bringing the Heat to Tijuana
As a standout in Tijuana’s food scene, Cronchick - Hot Pollos is more than just a chicken joint—it’s a brand that lives for big flavors and good vibes. Whether it’s the heat of a perfectly seasoned fried chicken, the smokiness of a grilled sandwich, or the energetic branding that matches its bold flavors, Cronchick is all about delivering an unforgettable experience. The brand identity ensures that every touchpoint, from in-store design to digital content, is as crave-worthy as the food itself.
