ST. COCó
specialty coffee
1. The Brand & Concept
St. Cocó is a specialty coffee destination in Tijuana that takes patrons on a journey to the origin of flavor, where coffee becomes culture. Dedicated to offering high-quality Mexican coffee, meticulously selected and roasted to perfection, St. Cocó blends exceptional taste with a refined aesthetic. What started as a small café in Tijuana’s Golden Zone has grown into a thriving brand with four locations, including the busiest drive-thru in the city—plus an upcoming expansion to North Park, San Diego.
2. Logo & Visual Identity
The St. Cocó logo embodies the brand's commitment to sophistication and quality. Elegant typography paired with subtle, coffee-inspired iconography creates a visual identity that is both modern and timeless. The branding reflects the artisanal craftsmanship behind each cup, capturing the balance between tradition and innovation that defines St. Cocó. Whether on storefronts, packaging, or digital platforms, the brand’s identity stands as a symbol of excellence in specialty coffee.
3. Graphic System & Brand Expression
St. Cocó's visual language is built around warm, earthy tones that evoke the richness of freshly roasted coffee beans. Clean lines and minimalist design elements convey a sense of modern elegance, while carefully curated imagery showcases the journey from bean to cup. This cohesive graphic system extends across every touchpoint, from in-store design and merchandise to sleek takeaway packaging for the bustling drive-thru, reinforcing the brand’s premium yet welcoming atmosphere.
4. Crafting the Coffee Experience
At St. Cocó, coffee is more than just a drink—it’s an experience. With signature offerings like the Nutella® Cold Brew and a roasting process overseen by a master roaster certified by the Specialty Coffee Association (SCA), every cup is a testament to quality and craftsmanship. As the brand continues to grow, from Tijuana’s most iconic coffee spots to its upcoming expansion in San Diego, St. Cocó remains dedicated to elevating the coffee culture through innovation, passion, and an unwavering commitment to excellence.
